Magical Lights of Winter at National Trail Raceway offers streamlined, contactless Christmas Lights Show experience with Trackside technology The Magical Lights of Winter at National Trail Raceway near Columbus, OH has taken its technology to the next level for its two-mile long drive-through Christmas lights show, by partnering with Trackside for a digital, contactless smart ticketing solution! Show-goers can use Trackside to book a day and time for their light show experience and build an optional online profile for easy future purchases. Behind the scenes, Trackside technology manages the number of bookings to control traffic flow for an improved guest experience. “Trackside was purpose-built for events at motorsports facilities, with the right capabilities to provide superior guest experiences,” said Jason Kennedy, Chief Technology Officer for Trackside, which is based in Canton, Ohio. “Show-goers will simply present a QR code for entry to the show, only one QR code is required per vehicle, and Trackside ensures that only an appropriate number of tickets are sold for each time slot which allows for greater efficiency.” Those that wish to attend the Magical Lights of Winter show can easily purchase tickets through the Trackside-powered website, magicallightsofwinter.com which is a private, secure database with no spam involved. “It’s exciting to be partnered with another Ohio-based company to demonstrate the world-class capabilities of Trackside at the biggest and best Christmas lights show in the region. It will make a big difference for all to enjoy.” said Kennedy. To learn more about Trackside, visit https://tracksideapp.com. About National Trail Raceway National Trail Raceway, opened in 1964, is a long-running major motorsports venue, once owned by the NHRA and held the televised SpringNationals for more than 20 years. The track was recently purchased by new owners who have made many substantial improvements for its more than 300,000 annual attendees to enjoy. The track continues to hold numerous high profile events each year including the Buick Nationals, Mopar Nationals and Night of Thunder, recently adding the annual Magical Lights of Winter. Learn more at nationaltrailraceway.com. About Trackside Trackside was developed by the technology division (AI Services, LLC) of the AutoInterests Group, established in 2009, which operates the largest high performance driving school program in the Midwestern US. Having started as a purpose-built system to run AutoInterests motorsports events, Trackside is now offered to motorsports organizations throughout the country. The software and technology infrastructure provided by AI Services/Trackside powers millions of transactions and ticket sales for numerous motorsports venues and other customers each year. Learn more at tracksideapp.com and www.aiservices.llc.