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Business Services and Opportunities

AutoInterests Business Profile

AutoInterests is a premier automotive enthusiasts group specializing in performance driving events.

Many enthusiasts look for an alternative to traditional "club" events due to a desire to see how their own vehicles interact with a multitude of other makes and models.  We provide the alternative to club events.

Club events are the most common type of performance driving events and are held by car clubs centered around specific makes or models of vehicles.  These vehicles driven at these events mostly consist of the make or model tied to the club's membership.

Our events features a wide variety of vehicles in addtion to high-quality, seasoned instructors to welcome newcomers to performance driving experiences.  Unlike "club events", our instructors are not tied to a specific make or model allowing them to be portable, flexible and most importantly provide a unique perspective so everyone can learn something new.

Our goal is to provide a high-quality, enjoyable experience for our participants so they will continue to participate in our events.

AutoInterests Experience

The AutoInterests team has been organizing and facilitating successful performance driving events since 2004 and has developed a proven management style allowing us to retain a very loyal group of participants, as well as recruiting new participants at a quick pace.

Our welcoming, non-exclusive demeanor and hand-picked friendly staff are large contributors to our success.

We've experienced events hosted and managed by a variety of other enthusiast groups and clubs, meanwhile carefully gathering ideas from management and staff, constantly asking for feedback and listening to our participants, and closely monitoring the automotive marketplace allows us to put together the best possible ideas and methods for facilitating our events.

In addition to "behind-the-scenes" management techniques we strive to host unique and special events.  Some of which have included:

  • 2010: first event on the new track expansion at GingerMan Raceway in South Haven, Michigan
  • 2010-present: run GingerMan Raceway clockwise & counter-clockwise for two different experiences in one weekend
  • 2012: Wishes Can Happen charity track event
  • 2013: partnered with Smokey's Dyno & Performance for a holiday weekend HPDE
  • 2014: hosted an open lapping night for Symphony Financial Services
  • 2014: welcomed OMO (Ohio Miata Owners) to a group track day
  • 2015: held the first event on the new South track expansion at Pittsburgh International Race Complex in Wampum, PA
  • 2015-present: created and continue to run an annual event called CARFEST which is a multi-faceted 3-day festival including track time, autocross, car show, dyno days, banquet & award dinner, DJs, live music, and more
  • 2016: welcomed NEOSOC (Northeast Ohio Subaru Owners Club) to a group track day
  • 2016: welcomed Ohio G/Z/GTR Club to a group track day

Business Partnership Opportunities

Seeking partner organizations has always been a focus of AutoInterests.  We like to help connect our loyal participants to other high-quality vendors and service providers to faciliate participation in performance driving events and help to grow the related automotive economic activities associated with these events.  The most effective method of achieving this is through event sponsorships.

Sponsoring AutoInterests' events provides sponsor organizations with a great opportunity to reach out to a very loyal potential customer with a true passion for performance driving.

A sponsor's presence at an AutoInterests event through track-side banners, inclusion in event marketing materials, social media, emails, and many other features allow the sponsor organization to keep their name, logo and familiarity at the forefront of participants' minds.

Great sponsoring partner organizations include:

  • suppliers of performance auto parts
  • tire retailers or manufacturers
  • vehicle dealerships, especially those handling performance models
  • service/repair providers in proximity to events
  • providers of consumables such as fluids
  • performance upgrading/tuning shops
  • racing equipment/safety gear providers

Some of the organizations we've worked with include:

  • Symphony Financial Services
  • Smokey's Dyno & Performance
  • NEOSOC (Northeast Ohio Subaru Owners Club)
  • Ohio G/Z/GTR Club
  • OMO (Ohio Miata Owners)
  • Wishes Can Happen
  • Forgeline
  • KMiata
  • Limefest
  • Chateau Services
  • Stainless Works
  • Blu-Shift Wireless
  • Sraddha Coffee
  • Alpha Motorworks
  • Track First

To see the specific benefits your organization will receive from sponsoring an AutoInterests event, please click here to visit our event sponsorship information page to view current opportunities!